Showing your art online with an Internet Art Gallery
“Bj., do you find it positive to show online with the Internet Art Galleries, what are my options, how do I choose and what about sales?”
The very first time I did a seach-right after I finished my first website, I found only a handful of sites that had anything to do with art. As one of the pioneering artists on the Internet, I knew the day would come, when there would be thousands of pages of website links on search engines. Well, that day has come. All the avenues I take to display my work, i.e., my personal website, my eBay stores/auctions, the brick-and-mortar galleries, distributors, the over 40 online galleries that represent my work and many others, creates a network of expose that consistently spider-webs outward-introducing my art to the entire world. The most important thing to remember, when you are deciding rather or not to sign with an online gallery is the promotional value, which is tremendous! As a consumer, you know… that you can look for something, but if you can’t find it…you can’t buy it. You may give up, or you may buy something similar that you do find while shopping-depending on how readily available the item is. Art is everywhere. So, for the art buyer, the later is more likely to happen, unless it is a specific piece they are looking for.. For there are two types of art sales…customers that buy your work-just because they like it. And the second…are customers that buy your work-just because it’s your work. It is similar to car purchases and many other industries. I.e., some consumers will simply buy the car that they are attracted to-no matter who the maker is. While other consumers will only buy a Chevy, or American-made models. They will scout through the options of that maker, until they find one that they are attracted to. This is the ‘loyal consumer’…the one you want to earn. But first, you need to introduce yourself.
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